Natasha Suber Perry

Starting a business is exciting. You have the vision, the drive, and the passion to create something meaningful. But what most entrepreneurs don’t realize is that failing to build business credit from the beginning is one of the most costly mistakes they can make. When your business does not have its own credit profile, every financial decision becomes personal. Your Social Security number is attached to your business accounts, your personal credit cards are funding growth, and a single slow...

Most entrepreneurs don’t realize how much power their business address holds. Before a bank ever looks at your revenue, profit, or credit score, they analyze how legitimate your company appears on paper. Experian reports that lenders increasingly rely on business legitimacy indicators when evaluating risk—not just financial history. 👉 https://www.experian.com/blogs/ask-experian/business-credit-vs-personal-credit/ Why Your Address Matters A residential address or PO Box signals instability....

There was a moment in my entrepreneurial journey when I believed signing a long-term office lease meant I had “made it.” I thought real businesses had real offices — and real leases. So when the opportunity came, I jumped. What I didn’t jump into was the reality of the overhead that followed. Harvard Business Review reports that overexpansion is one of the leading causes of startup failure.👉 https://hbr.org/2016/03/why-so-many-start-ups-fail When Ego Leads the Decision The lease looked great...