The Lease I Should Never Have Signed
- Natasha Suber Perry
- Jan 7
- 1 min read
There was a moment in my entrepreneurial journey when I believed signing a long-term office lease meant I had “made it.” I thought real businesses had real offices — and real leases. So when the opportunity came, I jumped.
What I didn’t jump into was the reality of the overhead that followed.
Harvard Business Review reports that overexpansion is one of the leading causes of startup failure.👉
When Ego Leads the Decision
The lease looked great on paper. It impressed people. It felt like a milestone. But what I didn’t calculate was the pressure it would put on my cash flow — every single month, whether revenue was up or down.
Instead of investing in growth, marketing, and staff, I was paying rent for space I didn’t even fully use.
What I Know Now
Growth should never be driven by image. It should be driven by revenue and systems.
Here’s what I’d tell my younger self:
Start small and flexible.
Never commit to overhead your business can’t comfortably support.
Let profits — not pride — guide your decisions.
Why Flexibility Is the New Power Move
Today, successful entrepreneurs don’t lock themselves into five-year leases. They use flexible offices, coworking, and virtual solutions that grow with them.
This lesson became the foundation for Suber & Company.
How SCO Was Built Differently
We created SCO so entrepreneurs don’t have to repeat my mistakes. No contracts. No pressure. Just professional infrastructure when you need it — and flexibility when you don’t.
Don’t let a lease be the thing that limits your future. Grow smart with Suber & Company.
Comments